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Dr. Jacqueline Kisato

dr kisato new

Position: Lecturer
Department: Fashion Design and Marketing 
Contact Address: P.O. Box 438344-00100, Nairobi.
Tel.: +254-20-8710901/9 Ext 57221
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.  ,  This email address is being protected from spambots. You need JavaScript enabled to view it.  or  This email address is being protected from spambots. You need JavaScript enabled to view it.  
Research Interests: e-Marketing in SMEs and application of IT in textile industries, Innovation and Technology transfer in the Textile Industry, The Knowledge Economy , Entreprenuership and Education.
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Area of Specialization: e-Marketing, Design &, Computer Aided   Design( CAD) in Textiles. Innovation and Technology  in Marketing and Merchandising.

Publications

  • Rolle J.D, Billy I., Kisato J., Acevedo R.,  &  Khasadyahu Z. (2017).The Cultural Genogram:  Experiential Entrepreneurship through a Global lens. Academy of Business and Retail management, vol 8, No.4. ISSN 2047-2854
  • Kisato J., Wandaka I. & Rolle J. (2016). Social Media Marketing in Micro and Small Fashion Enterprises in Nairobi, Kenya. International Journal of Social Science and Business. http://ijssb.com/index.php/54-contact/102-vol-1-no-4-december-2016
  • J.D.Rolle, Iris Billy, Jacqueline Kisato, Roberto Acevedo &  Khasadyahu Zarbabal (2016). Preparing Students for Entrepreneurship Careers. American International Journal of Humanities and Social Science. Vol. 2 No. 5
  • Kisato J. Wandaka I. & Muigai D. (2015).E-Marketing Utilisation among Apparel MSEs in Nairobi, Kenya. African Journal of Textile and Apparel Research vol. 1 issue 1
  • Ochola J., Kisato J., Kinuthia L., Mwasiagi J. & Waithaka, A. (2012). Study on the Influence of Fibre Properties on Yarn Imperfections in Ring Spun Yarns. Asian Journal of Textile 2 (3): 32-43, 2012 ISSN 1819-3358/DO1:10.3923/ajt.2012.32.43

 Conference Presentations 

  • April 2017-J.D.Rolle, Iris Billy, Jacqueline Kisato, Roberto Acevedo & Khasadyahu Zarbabal “The Cultural Genogram: Experiential Entrepreneurship through a Global lens.” Presented at the 6th International Conference on Business & Economic Development (ICBED), 10-11th April 2017, New York, USA

  • March 2017- Women Economic Forum- Paper presentation on Entrepreneurship at United Nation Church house conference in New York, USA.

  • November 2016- J.D.Rolle, Iris Billy, Jacqueline Kisato & Roberto Acevedo (2016) “Preparing Students for Entrepreneurship Careers October” presented in New York
    City, USA.

  • June 2016-Exploring Corporate Social Responsibility with the Global Community (Collaborative Conference paper (USA, Kenya, Chile & Jamaica) presented in 4th International Academic Conference in Paris (IACP)-2016

  • May 2014- Best Paper Presenter: Dr. Kisato J. National Commission for Science Technology & Innovation (NACOSTI) 3rd National Science Technology and Innovation week: “Employment Creation through Innovation, Business Incubation and Entrepreneurship Promotion: A Case of Kenyatta University.

  • May 2014- Wanderi, P., Kisato J. and Mwangi G. (2014) “University Based Incubation and Entrepreneurial Training Initiatives as an Intervention for Urban Youth Unemployment: The Case of Kenyatta University, Kenya. “. Presented at Moi University on 5th-6th May 2014

  • May 2014-Kisato J., Wandaka I & Muigai D. (2014) Utilisation of E-Marketing Strategies among Apparel MSEs in Nairobi, Kenya. Presented in the Clothing Textile and Apparel conference in Bahir- Dar University, Ethiopia 1st-3rd May 2014.

  • 5 May 2014-Kisato J., Wandaka I & Muigai D. (2014) Social Media Marketing among Fashion MSEs in Nairobi, Kenya. Presented in the Clothing Textile and Apparel conference in Bahir- Dar University, Ethiopia 1st-3rd May 2014.

Accomplishments
Trainer Google online Marketing Challenge 2013- Regional finalist in Africa & Middle East
Knowledge Partner –You WinAwards 2013: www. You WinAwards.com

Administrative positions held to date

  • E-Learning coordinator- Dept. of Fashion Design & Marketing.
  • Master Trainer Student Training for Entrepreneurial Promotion (Africa)
  • Website Chairman- School of Applied Human Sciences.
  • STEP trainer of trainers – School of Applied Human Sciences.
  • Professional Mentor Chandaria Business Innovation and Incubation Centre, Kenyatta University.
  • Committee member ODel- School of Applied Human Sciences.

Last Updated on Monday, 09 October 2017 09:30

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