Course Description


HFD408 Experimental Apparel Design (REVISED)
Experimental fashions/design ideas based on a theme considering: different groups in global population, weather conditions, activities, occasions, conventional or non- conventional materials, aspects of design, conservation, practical use of the items and viability of the venture. Inspiration from new technology, environment, performing arts and cultural activities. Problem solving for exceptional proportions. Appropriate presentation and display of project. Recommendations for research.

HFD409 Fashion Marketing II (NEW)
Structural changes in the clothing industry. Imports and exports. Competitive marketing strategies. Retail buying. Sourcing in a liberalized economy. Sales, promotion and advertising. Textiles, clothing and consumers. Apparel marketing concepts fashion merchandising. Buying behaviour and market research, market segmentation and targeting. Product & brand distribution and marketing planning & control.

HFD410 Apparel Accessories (NEW)
Product knowledge, levels of quality, selling points. Care and maintenance of accessories. Jewellery and cosmetic selection and use. Cottage industry. Project in the production of basic accessories. Modeling of various items.

HFD411 Quality Control (NEW)
Specific aims of quality control in a manufacturing unit. Factors affecting quality. Responsibility for quality. Attitudes toward quality: operators, supervisors, and production managers. Effects of quality control on production. Areas of responsibility. Role of the quality manager. Supervisors’ duties in relation to quality. Types of quality control. Sampling pattern. Quality auditing. Method of specification installation. Product specifications and quality standards.

HFD412 Studios and Workshop Presentation II (NEW)
Principles of merchandise presentation using fashion shows, modeling, window displays, point of purchase displays and mass presentations. Light and fixture/prop concepts. Fashion and design exhibitions, competitions and events through individual or team initiatives.

Master of Science in Fashion,Design and Marketing

UNIT DESCRIPTIONS

HFD 500 Research Methods
The design and application of quantitative and qualitative research strategies. Proposal development, target population; location of study; sample and sampling procedures. Research instruments; pre-testing of instruments and pilot study. Data collection, analysis, interpretation and presentation techniques.

HFD 501 Statistics
Description and inferential statistics to include parametric and non-parametric statistics and their use in data analysis and hypothesis testing. Graphic presentation of data. Multi-variant tabular analysis, computer application in statistics analysis.

HFD 502 Project Design & Evaluation
Project design methods and concepts. Use of appropriate approaches in problem identification and analysis. Program implementation, evaluation and report writing. Challenges in program design and implementation. Project evaluation techniques.

HFD 503 Seminar in Fashion Design and Marketing
Research based analysis of contemporary issues in Fashion Design and Marketing such as new technologies, different modes of seminar presentations, presentation of two publishable papers. Address weaknesses in writing and publishing research articles. Professional ethics and their application to professional practice.

HFD 504 Advanced Fashion Design 1
Execution of original designs from sketch to finished product for women and girls’ clothing and accessories. Design orientation for market size range styles to industrial patterns. Computer designing (CAD/CAM) applications. Industrial template technique in designing.

HFD 505 Advanced Fashion Design 2
Execution of original designs from sketch to finished product for men and boys’ clothing and accessories. Design orientation for market size range styles to industrial patterns. Computer designing (CAD/CAM) applications. Industrial template technique in designing.

HFD 506 Creative Fashion Design
Creativity with designs and different fabrics. Fashion designs for different occasions and cultures. Evaluation of construction techniques as related to fabric geometry, garment appearance and serviceability.

HFD 507 Advanced Interior Design
Design decisions, planning, decorating and designing of interior space. Interior design practical experience. Design problem-solving utilizing systematic design methodology and projects. Multi-family housing. Commercial and institutional environments. Design policy analysis and codes.

HFD 508 Computer Applications to Fashion Design
Computer applications in the fashion design. Scanners, graphic tables, pens, digital cameras, video and print techniques in production of designs of fabric and fashions. Product illustration, product promotion and marketing.

HFD 509 Total Quality Management
Philosophy, quality concepts, quality management process and approach to problem solving. International Standards Organization (ISO), local and regional standards. Role of active leadership, corporate culture, human factors and behavioural models. Inspection plans, quality assurance. Creativity and innovation.

HFD 510 Production Management and Work Study
Production function. Implications for production management. Loading schedule. Production and sewing room systems. Assembly lines and line balancing. Techniques for work measurement. International symbols and abbreviations used on time/work study sheets. Pre-determined Motion Time System (PMTS). Performance scales and rating.

HFD 511 E-Commerce in Fashion Marketing and Distribution
E-Commerce. Marketing fashion products using computers. Planning and control of textile products logistics and distribution. Exporting and importing. Record keeping, product promotion and marketing.

HFD 512 Technology in Fashion Marketing and Distribution
Technologies in the fashion industry. The four phase model of technology implementation: initiation, planning, application and consolidation. Investment appraisal techniques. Technical and financial appraisal of technologies in fashion marketing and distribution.

HFD 513 Fashion Marketing and Distribution

Principles of local and international marketing of fashion products. The role of textile related establishments. Marketing Associations. International and multinational strategies. Logistics and distribution. Trade regulations.

HFD 514 Art and Design
Art history. Sources of creativity and inspiration: events, experiences, ideas, and information. Practical activities in art and surface and graphic design. Environmental issues in art. Project in an art and design: fashion, textile, interior and other product design..

HFD 515 Costume Design
Originality in designing costumes. Designing clothing for special occasion, performing arts and cultural activities. Conventional and non- conventional materials. Challenges in practical use of the items and viability of costumes.

HFD 516 Designing for Special Groups
Functions and aesthetics analysis of clothing needs across the life span. Designing clothing for people across the life span and those whose abilities and work occupations create special needs. Application of various design methods: flat pattern, draping and the dress form for special groups such as the elderly, children and handicapped among others.

HFD 517 Fashion Promotion
Promotion techniques and displays of fashion themes. Modeling for different customer groups: private customers, commercial buyers, pattern companies, press representatives and trade shows. Design portfolio presentation and exhibition for galleries, industries, advertising media and museums.

HFD 518 Marketing and Fashion Merchandising
Globalization of world markets and Trade agreements. Branding, competition analysis, consumer behavior and classification. Strategic marketing in fashion industry. Processes in developing a marketing plan: philosophy, mission, situational analysis, objectives, marketing strategy and organisation. Project.

HFD 519 Socio Cultural and Psychological Aspects of Clothing
Key concepts and terminologies. Fashion theory and process. Origins, functions, theories and motives of dress and adornment. Clothing, self-appearance and identity. Dress and collective behavior. Clothing and social construction of gender. Clothing for special groups such as the handicapped. Local and international fashion trends and related issues.

HFD 520 Entrepreneurship in Fashion Industry
Entrepreneurship in national development. Entrepreneur: characteristics and competencies. Entrepreneurship model. Business creation, organisation and management in the fashion design and marketing. Business plan. Entrepreneurship and innovation. Policy issues. Practical applications.

HFD 521 Textile Science
Mechanical and physical properties of textile materials which influence the garment manufacturing processes. Fabric performance as it affects use and serviceability. Physiological aspects of textiles. Studies relating to the transmission of moisture/water through textiles, heat retention, and wind resistance of garment assembly. Specification of materials, quality control and computer aided production techniques.

Last Updated on Wednesday, 25 March 2015 12:06

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